KEY TAKE AWAY
Today’s customers want to make informed decisions on their own terms. Kinetic email allows them to do that in a simple and efficient way. If you haven’t begun to integrate kinetic element into your email marketing strategy now’s the time.
It's critical to catch and retain your customers' attention enough that they open and click through your email.
But What are Kinetic Emails?
Basically, kinetic emails are interactive content that boost your email marketing to the next level of engagement. Not to mention fun. Kinetic emails primarily include interactive email design elements, like sliders, search menus, GIFs etc, that create an interactive experience for readers.
If executed correctly, kinetic emails provide a more website like experience for users.
Mirroring a website experience, allows users to take advantage of multiple interaction points and explore a host of product offerings.
Why Are Kinetic Emails Becoming So Popular?
As if these weren’t enough to get you to dive into adding kinetic emails to your marketing strategy, check out some of the other awesome reasons why kinetic wll be taking over the email marketing landscape in 2020.
Rich Visual Experience
Rich User Interaction
Website Like Experience