Why Creatives Can Make or Break Your Marketing Strategy
Leveraging dynamic, data-driven creatives in your marketing strategy is a must if you want to keep up with the competition. Mass-appeal is a thing of the past—today’s customers want authentic and relatable messaging that’s tailored to them across all devices, locations, interests, and experiences.
Insights for Calculating Automation ROI
Calculating automation ROI is an imperative part of your automation process and journey. Without understanding the necessary expenditures of automation implementation and the long term automation ROI gains, you will not have a complete picture of the impacts automation will make on your business as a whole.
Balancing the Human & Machine Elements of Automation
Implementing automation into your business is a multifaceted undertaking that can produce a number of growing pains. Although the impact on the humans within your organization is one of the hurdles you will have to over come, there are simple tactics that you can utilize to mitigate the impacts of change.
previous arrow
next arrow

April 8, 2020

Episode 2: Working From Home Realities – Adjusting to the New Normal

April 1, 2021

Insights for Calculating Automation ROI

January 16, 2020

Why Ad Taxonomy Is Still Relevant & How To Master It

March 27, 2020

Episode 1: The Reality of Business Continuity Planning During a Pandemic

July 1, 2019

Top 3 Tips for Surviving Digital Darwinism

May 31, 2020

Episode 5: The Current State of Email Marketing in Uncharted Waters

August 6, 2020

Why Basic Personalization is No Longer Enough

November 1, 2019

4 Mega Trends Affecting Marketing Today

April 28, 2020

Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World

November 9, 2020

Optimizing Your 2020 Holiday Marketing Strategy

July 23, 2020

The Evolution of Creative Design in Digital Marketing

September 4, 2020

BBC Worldwide

January 22, 2021

Automating Tasks & Processes in Campaign Management

April 12, 2021

Why Creatives Can Make or Break Your Marketing Strategy

May 11, 2020

How Global Brands Are Making Waves With Interactive In-App Mobile Marketing

August 4, 2020

Time Inc. UK

November 7, 2019

5 Customer Engagement Challenges & How to Fix Them

October 4, 2020

Advance Digital

July 10, 2020

Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation

December 4, 2019

Become Your Customer’s Concierge Using Contextual Marketing

October 1, 2019

Exploring Prospect Possibilities in Pardot

March 18, 2020

A Message to Our Clients & Partners Regarding COVID-19

July 4, 2020


October 13, 2020

The Journey to Automating Marketing Processes

June 16, 2020

5 Trends to Optimize Your User Centric Email Design Strategy in 2020

November 19, 2020

Embarking on the Automation Journey

March 16, 2021

Balancing the Human & Machine Elements of Automation

September 1, 2019

Top 10 Tips for Email Marketing Automation

March 10, 2021

Addressing Order-to-Cash Pain Points with Automation Strategies

February 25, 2020

Why Kinetic Emails Are Setting Marketing on Fire in 2020

December 4, 2020


September 1, 2020

Creative Automation: The Rise of A.I. in Digital Marketing Creative Design

August 19, 2020

Episode 7: How Digital Marketing Services Have Been Influenced By The Pandemic

December 20, 2019

Theorem Disrupts Conventional Employee Evaluation Models with Award-Winning Solution

April 17, 2020

Episode 3: Being More Direct In a Post-COVID World

November 4, 2020

Tory Burch

August 1, 2019

Top 10 Ways to Build In-House Agencies & Brand Teams


Digital challenge?

We have your solution.

Discover how Theorem can transform your business.