Optimize Holiday Sales With Design Thinking in 5 Easy Steps
Optimize Holiday Sales With Design Thinking in 5 Easy Steps
The main ingredient in design thinking is people, and it’s no surprise that keeping your focus on the people who will make your company’s mission possible will result in successful holiday sales.
Expectations vs. Reality: Building A Content Marketing Strategy
Expectations vs. Reality: Building A Content Marketing Strategy
As marketers, we know that expectations do not often line up with reality and building a content marketing strategy is no exception. In this new endemic era, personalization, quality, trust and collaboration are the central focus of most marketing strategies and are especially relevant when it comes to building a content marketing strategy.
Establishing Operational Efficiency in the Age of Automation
Establishing Operational Efficiency in the Age of Automation
In today’s turbulent marketing landscape, establishing and maintaining operational efficiency requires proactive planning and an investment in your employees to help ensure retention and workforce flexibility. It also involves aligning your marketing team’s efforts with other key departments and embracing tech tools that can help optimize creative workflows.
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December 1, 2021

Optimize Holiday Sales With Design Thinking in 5 Easy Steps

November 29, 2021

Expectations vs. Reality: Building A Content Marketing Strategy

November 19, 2021

Establishing Operational Efficiency in the Age of Automation

November 15, 2021

5 Ways Your D2C Brand Can Champion Sustainability

November 10, 2021

Five Things You Need To Be A Highly Effective Leader During Turbulent Times

November 9, 2021

10 Elements for a High-Converting Pre-Sell Landing Page

November 5, 2021

Building Customer Relationships: The North Star of Endemic Marketing

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How to Prepare for Marketing’s Flexible Future: Automated Marketing Processes

November 1, 2021

Watch: Case Studies – Join us

Hear how we've helped brands like LinkedIn and Time Inc. optimize their business operations and boost their bottom line.

November 1, 2021

How D2C Businesses Can Overcome the 2021 Holiday Season’s Supply Chain and Shipping Crisis

October 25, 2021

5 More Customer Engagement Challenges & How to Fix Them

October 20, 2021

5 Easy Website Updates to Boost Holiday Sale Conversions

October 12, 2021

Making the Most of Mega Sale Days: 5 Must-Use Tips for Converting Holiday Shoppers

October 6, 2021

How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

September 30, 2021

MarTech Interview with Jay Kulkarni, Founder and CEO at Theorem

September 24, 2021

Top Tips For Identifying and Targeting Ideal Audience Segments

September 21, 2021

How the Cookie Crumbles: What is the Future State of the Cookie?

September 15, 2021

Why Engaging in Micro-Moments Is Vital for Customer Engagement

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How Agile Teams are Adapting to Embrace the Flexible Future of Marketing

September 7, 2021

Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination

September 2, 2021

Adapting Retail Marketing Strategies to Fit the Endemic Era

September 1, 2021

Why More Brands Are Bringing Data Intelligence In-House

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Best Practices: Dynamic Creative Optimization (DCO)

August 25, 2021

Future of Work: Why Businesses Should Focus On a Flexible Work Model

August 18, 2021

Marketing Cloud Best Practices for Retail Brands

August 12, 2021

Theorem Named “Best Overall Content Marketing Company” in 2021 MarTech Breakthrough Awards Program

August 9, 2021

The Importance of Omnichannel Marketing in the Modern Landscape

August 4, 2021

Meeting Consumer Demand for Transparent Marketing Practices

July 23, 2021

How Dynamic Marketing Creatives are Driving Customer Engagement

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Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders

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The Evolutions of Marketing Technology Across 5 Decades

July 11, 2021

Episode 9: What’s Next For Digital Advertising

July 8, 2021

Solas Marine

Traditional B2B shipping manufacturer transforms into digital business with revamped web, e-commerce and CMS platforms

July 8, 2021


Marketing and advertising company develops innovative, Blockchain-enabled loyalty app

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Total Media

Custom proprietary data pipelines and connectors enable fast-growing adtech company to efficiently manage data

July 7, 2021

The New York Times

Iconic newspaper publisher expands creative production capabilities

July 7, 2021


UK media and entertainment group develops market-leading digital ad exchange

July 7, 2021


Clean air company boosts D2C business and increases sales by 11%

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Publishing company enables scalability and increases revenues with strategic automation solutions

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Determining the Real Investments of Marketing Campaign Process Automation

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Sports technology company reduces errors and improves client efficiency with automation solution

June 30, 2021

Crain Communications

Publisher reduces costs and saves time migrating to an effective email platform

June 30, 2021


IT trade organization optimizes business outcomes with platform migration

June 28, 2021

How Data and Insights Are Driving Customer Experience and Personalization Strategies

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Marketing Cloud Best Practices for Publishers

June 8, 2021

Theorem Anticipates Future Customer Needs by Creating a New Flexible, Full-Service Approach to Marketing Solutions

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Innovative Strategies for Modern Marketing Success

June 2, 2021

Teamwork Makes the Dream Work: Why Aligning Your Tech & Marketing Teams Is a Must

May 18, 2021

Is Your Current MarTech Implementation Strategy Sound?

May 10, 2021

Sales and Marketing Alignment in the Current Digital Landscape

May 3, 2021

Mapping Automation Technology to Digital Marketing Processes

April 12, 2021

Why Creatives Can Make or Break Your Marketing Strategy

April 7, 2021

Episode 8: Pivots In Data Utilization For Marketing in a Post-Covid World

April 1, 2021

Insights for Calculating Automation ROI

March 16, 2021

Balancing the Human & Machine Elements of Automation

March 10, 2021

Addressing Order-to-Cash Pain Points with Automation Strategies

January 22, 2021

Automating Tasks & Processes in Campaign Management

December 4, 2020


Thought leadership and turnkey content boost customer revenue for top professional networking site

November 19, 2020

Embarking on the Automation Journey

November 9, 2020

Optimizing Your 2020 Holiday Marketing Strategy

November 4, 2020

Tory Burch

Retailer drives direct-to-consumer sales through effective CRM and email

October 13, 2020

The Journey to Automating Marketing Processes

October 4, 2020

Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms

September 4, 2020

BBC Studios

A massive sales assessment improves global and local revenues for BBC subsidiary

September 1, 2020

Creative Automation: The Rise of A.I. in Digital Marketing Creative Design

August 19, 2020

Episode 7: How Digital Marketing Services Have Been Influenced By The Pandemic

August 6, 2020

Why Basic Personalization is No Longer Enough

August 4, 2020

Time Inc. UK

Print media giant opens up digital revenue streams

July 23, 2020

The Evolution of Creative Design in Digital Marketing

July 10, 2020

Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation

July 4, 2020


Music streaming service increases revenues and enhances customer services with strategic media operations partnership

June 16, 2020

5 Trends to Optimize Your User Centric Email Design Strategy in 2020

June 4, 2020

Salesforce Trailhead

Online learning hub boosts email marketing impact with a comprehensive template system

May 31, 2020

Episode 5: The Current State of Email Marketing in Uncharted Waters

May 11, 2020

How Global Brands Are Making Waves With Interactive In-App Mobile Marketing

April 28, 2020

Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World

April 17, 2020

Episode 3: Being More Direct In a Post-COVID World

April 8, 2020

Episode 2: Working From Home Realities – Adjusting to the New Normal

March 27, 2020

Episode 1: The Reality of Business Continuity Planning During a Pandemic

March 18, 2020

A Message to Our Clients & Partners Regarding COVID-19

February 25, 2020

Why Kinetic Emails Are Setting Marketing on Fire in 2020

January 16, 2020

Why Ad Taxonomy Is Still Relevant & How To Master It

December 20, 2019

Theorem Disrupts Conventional Employee Evaluation Models with Award-Winning Solution

December 4, 2019

Become Your Customer’s Concierge Using Contextual Marketing

November 7, 2019

5 Customer Engagement Challenges & How to Fix Them

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4 Mega Trends Affecting Marketing Today

October 1, 2019

Exploring Prospect Possibilities in Pardot

September 1, 2019

Top 10 Tips for Email Marketing Automation

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Top 10 Ways to Build In-House Agencies & Brand Teams

July 1, 2019

Top 3 Tips for Surviving Digital Darwinism


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