Balancing the Human & Machine Elements of Automation
Implementing automation into your business is a multifaceted undertaking that can produce a number of growing pains. Although the impact on the humans within your organization is one of the hurdles you will have to over come, there are simple tactics that you can utilize to mitigate the impacts of change.
Automating Tasks & Processes in Campaign Management
All successful automation journeys start with a breakdown and understanding of campaign workflow tasks and processes. In order to create your campaign automation framework you must first understand where and when to automate.
Embarking on the Automation Journey
Before an organization can implement any kind of useful automation strategy there are some key components digital marketers must consider to ensure a successful automation journey.
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January 22, 2021

Automating Tasks & Processes in Campaign Management

February 25, 2020

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Episode 3: Being More Direct In a Post-COVID World

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Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World

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Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation

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Balancing the Human & Machine Elements of Automation

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Episode 5: The Current State of Email Marketing in Uncharted Waters


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