Series
Balancing the Human & Machine Elements of Automation
Implementing automation into your business is a multifaceted undertaking that can produce a number of growing pains. Although the impact on the humans within your organization is one of the hurdles you will have to over come, there are simple tactics that you can utilize to mitigate the impacts of change.
Series
Automating Tasks & Processes in Campaign Management
All successful automation journeys start with a breakdown and understanding of campaign workflow tasks and processes. In order to create your campaign automation framework you must first understand where and when to automate.
Series
Embarking on the Automation Journey
Before an organization can implement any kind of useful automation strategy there are some key components digital marketers must consider to ensure a successful automation journey.
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January 22, 2021

Automating Tasks & Processes in Campaign Management

February 25, 2020

Why Kinetic Emails Are Setting Marketing on Fire in 2020

June 4, 2020

Salesforce Trailhead

January 16, 2020

Why Ad Taxonomy Is Still Relevant & How To Master It

October 13, 2020

The Journey to Automating Marketing Processes

July 4, 2020

Pandora

March 18, 2020

A Message to Our Clients & Partners Regarding COVID-19

December 20, 2019

Theorem Disrupts Conventional Employee Evaluation Models with Award-Winning Solution

August 6, 2020

Why Basic Personalization is No Longer Enough

August 19, 2020

Episode 7: How Digital Marketing Services Have Been Influenced By The Pandemic

November 7, 2019

5 Customer Engagement Challenges & How to Fix Them

May 11, 2020

How Global Brands Are Making Waves With Interactive In-App Mobile Marketing

November 9, 2020

Optimizing Your 2020 Holiday Marketing Strategy

November 1, 2019

4 Mega Trends Affecting Marketing Today

November 19, 2020

Embarking on the Automation Journey

August 1, 2019

Top 10 Ways to Build In-House Agencies & Brand Teams

August 4, 2020

Time Inc. UK

April 8, 2020

Episode 2: Working From Home Realities – Adjusting to the New Normal

October 1, 2019

Exploring Prospect Possibilities in Pardot

December 4, 2020

LinkedIn

October 4, 2020

Advance Digital

March 27, 2020

Episode 1: The Reality of Business Continuity Planning During a Pandemic

April 17, 2020

Episode 3: Being More Direct In a Post-COVID World

April 28, 2020

Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World

December 4, 2019

Become Your Customer’s Concierge Using Contextual Marketing

November 4, 2020

Tory Burch

July 23, 2020

The Evolution of Creative Design in Digital Marketing

June 16, 2020

5 Trends to Optimize Your User Centric Email Design Strategy in 2020

September 1, 2019

Top 10 Tips for Email Marketing Automation

July 10, 2020

Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation

September 4, 2020

BBC Worldwide

July 1, 2019

Top 3 Tips for Surviving Digital Darwinism

September 1, 2020

Creative Automation: The Rise of A.I. in Digital Marketing Creative Design

March 1, 2021

Balancing the Human & Machine Elements of Automation

May 31, 2020

Episode 5: The Current State of Email Marketing in Uncharted Waters

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