How Dynamic Marketing Creatives are Driving Customer Engagement
How Dynamic Marketing Creatives are Driving Customer Engagement
Today’s display ads need to be personalized on a granular level to effectively connect with and convert customers. This requires a massive amount of variation that’s only achievable in real time and at scale via dynamic creatives.
Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders
Today’s customers aren’t willing to wade through irrelevant messaging. They want a customer experience that recognizes them as individuals and serves them content tailored to their interests. The only way to achieve this with any real efficacy is to let data-driven personalization strategies lead the way.
The Evolutions of Marketing Technology Across 5 Decades
The Evolutions of Marketing Technology Across 5 Decades
Marketers must utilize data to understand their audiences on a more personal level in order to construct marketing strategies that are more humanized. Appealing to deeper concerns with marketing efforts establishes trust and bolsters brand loyalty, and more in-depth data collection is necessary as the human condition continues to evolve through the COVID-19 crisis.
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July 23, 2021

How Dynamic Marketing Creatives are Driving Customer Engagement

July 19, 2021

Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders

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The Evolutions of Marketing Technology Across 5 Decades

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Episode 9: What’s Next For Digital Advertising

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Solas Marine

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Total Media

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The New York Times

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Determining the Real Investments of Marketing Campaign Process Automation

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Crain Communications

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How Data and Insights Are Driving Customer Experience and Personalization Strategies

June 21, 2021

Marketing Cloud Best Practices for Publishers

June 8, 2021

Theorem Anticipates Future Customer Needs by Creating a New Flexible, Full-Service Approach to Marketing Solutions

June 8, 2021

Innovative Strategies for Modern Marketing Success

June 2, 2021

Teamwork Makes the Dream Work: Why Aligning Your Tech & Marketing Teams Is a Must

May 18, 2021

Is Your Current MarTech Implementation Strategy Sound?

May 10, 2021

Sales and Marketing Alignment in the Current Digital Landscape

May 3, 2021

Mapping Automation Technology to Digital Marketing Processes

April 12, 2021

Why Creatives Can Make or Break Your Marketing Strategy

April 7, 2021

Episode 8: Pivots In Data Utilization For Marketing in a Post-Covid World

April 1, 2021

Insights for Calculating Automation ROI

March 16, 2021

Balancing the Human & Machine Elements of Automation

March 10, 2021

Addressing Order-to-Cash Pain Points with Automation Strategies

January 22, 2021

Automating Tasks & Processes in Campaign Management

December 4, 2020


November 19, 2020

Embarking on the Automation Journey

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Optimizing Your 2020 Holiday Marketing Strategy

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Tory Burch

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The Journey to Automating Marketing Processes

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Advance Local

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BBC Studios

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Creative Automation: The Rise of A.I. in Digital Marketing Creative Design

August 19, 2020

Episode 7: How Digital Marketing Services Have Been Influenced By The Pandemic

August 6, 2020

Why Basic Personalization is No Longer Enough

August 4, 2020

Time Inc. UK

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The Evolution of Creative Design in Digital Marketing

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Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation

July 4, 2020


June 16, 2020

5 Trends to Optimize Your User Centric Email Design Strategy in 2020

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Salesforce Trailhead

May 31, 2020

Episode 5: The Current State of Email Marketing in Uncharted Waters

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How Global Brands Are Making Waves With Interactive In-App Mobile Marketing

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Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World

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Episode 3: Being More Direct In a Post-COVID World

April 8, 2020

Episode 2: Working From Home Realities – Adjusting to the New Normal

March 27, 2020

Episode 1: The Reality of Business Continuity Planning During a Pandemic

March 18, 2020

A Message to Our Clients & Partners Regarding COVID-19

February 25, 2020

Why Kinetic Emails Are Setting Marketing on Fire in 2020

January 16, 2020

Why Ad Taxonomy Is Still Relevant & How To Master It

December 20, 2019

Theorem Disrupts Conventional Employee Evaluation Models with Award-Winning Solution

December 4, 2019

Become Your Customer’s Concierge Using Contextual Marketing

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5 Customer Engagement Challenges & How to Fix Them

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4 Mega Trends Affecting Marketing Today

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Exploring Prospect Possibilities in Pardot

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Top 10 Ways to Build In-House Agencies & Brand Teams

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Top 3 Tips for Surviving Digital Darwinism


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