Sales and Marketing Alignment in the Current Digital Landscape
In the current digital landscape, communication and transparency between sales and marketing is imperative. With outbound efforts on the decline and inbound and micro moment marketing on the rise, marketing teams are contributing more leads and clients to the sales pipeline than ever before.
Mapping Automation Technology to Digital Marketing Processes
In our final chapter in this series, we’re going to take a look at what happens once you are ready to begin mapping actual automation technologies to the marketing processes in your workflow. In order to do this successfully, you need to break down your processes into three distinct categories: routine, standardized rule-based, and dynamic adaptive.
Why Creatives Can Make or Break Your Marketing Strategy
Leveraging dynamic, data-driven creatives in your marketing strategy is a must if you want to keep up with the competition. Mass-appeal is a thing of the past—today’s customers want authentic and relatable messaging that’s tailored to them across all devices, locations, interests, and experiences.
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November 19, 2020

Embarking on the Automation Journey

November 7, 2019

5 Customer Engagement Challenges & How to Fix Them

August 4, 2020

Time Inc. UK

February 25, 2020

Why Kinetic Emails Are Setting Marketing on Fire in 2020

October 13, 2020

The Journey to Automating Marketing Processes

January 22, 2021

Automating Tasks & Processes in Campaign Management

August 1, 2019

Top 10 Ways to Build In-House Agencies & Brand Teams

August 6, 2020

Why Basic Personalization is No Longer Enough

May 10, 2021

Sales and Marketing Alignment in the Current Digital Landscape

May 3, 2021

Mapping Automation Technology to Digital Marketing Processes

December 4, 2019

Become Your Customer’s Concierge Using Contextual Marketing

December 20, 2019

Theorem Disrupts Conventional Employee Evaluation Models with Award-Winning Solution

April 7, 2021

Episode 8: Pivots In Data Utilization For Marketing in a Post-Covid World

November 1, 2019

4 Mega Trends Affecting Marketing Today

September 4, 2020

BBC Worldwide

July 23, 2020

The Evolution of Creative Design in Digital Marketing

October 4, 2020

Advance Digital

March 10, 2021

Addressing Order-to-Cash Pain Points with Automation Strategies

December 4, 2020


July 10, 2020

Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation

April 8, 2020

Episode 2: Working From Home Realities – Adjusting to the New Normal

March 18, 2020

A Message to Our Clients & Partners Regarding COVID-19

September 1, 2020

Creative Automation: The Rise of A.I. in Digital Marketing Creative Design

January 16, 2020

Why Ad Taxonomy Is Still Relevant & How To Master It

August 19, 2020

Episode 7: How Digital Marketing Services Have Been Influenced By The Pandemic

September 1, 2019

Top 10 Tips for Email Marketing Automation

April 12, 2021

Why Creatives Can Make or Break Your Marketing Strategy

November 9, 2020

Optimizing Your 2020 Holiday Marketing Strategy

March 27, 2020

Episode 1: The Reality of Business Continuity Planning During a Pandemic

July 4, 2020


April 28, 2020

Episode 4: The Evolution of Direct to Consumer Brands in a Post COVID-19 World

May 11, 2020

How Global Brands Are Making Waves With Interactive In-App Mobile Marketing

June 16, 2020

5 Trends to Optimize Your User Centric Email Design Strategy in 2020

May 31, 2020

Episode 5: The Current State of Email Marketing in Uncharted Waters

October 1, 2019

Exploring Prospect Possibilities in Pardot

March 16, 2021

Balancing the Human & Machine Elements of Automation

April 17, 2020

Episode 3: Being More Direct In a Post-COVID World

November 4, 2020

Tory Burch

July 1, 2019

Top 3 Tips for Surviving Digital Darwinism

April 1, 2021

Insights for Calculating Automation ROI


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