The 2020 holiday season will be vastly different from any that have come before. Savvy marketers will need to utilize innovative customer engagement strategies in order to fully optimize their 2020 holiday marketing strategy.
Companies that rely heavily on in-store advertising and retail revenue to drive holiday sales will have to drastically adapt their strategy to attract COVID-weary customers.
Meeting Customers Where They Are
Many brands are utilizing digital marketing tactics and mediums to kick off Black Friday and holiday sales much earlier this year.
Email Marketing is a Must
Email marketing is also an excellent way to provide shoppers with special offers and discounts
While this is always a popular tactic during the holiday season (research suggests that 84% of online shoppers search their inboxes to find deals), it’s likely to be more effective than ever in 2020.
The vast majority of Americans have much less money to spend and are being especially frugal when it comes to purchasing non-essential items such as gifts. The most savvy marketing teams will create a strategy that empathizes with the restrictions of the average 2020 holiday shopper.
Leveraging Data for Personalization
The more aligned a brand's suggestions are with a customer's individual needs, the more likely that customer will hit the "Buy Now" button.
In-App Mobile Marketing & ASO
And with the biggest weekend of the year just around the corner, marketers must align their app store optimization (ASO) strategy with the 2020 holiday season if they hope to convert users and keep up with competitors.