Additionally, connectivity and transparency have become more imperative with customers and clients in the new endemic working environment. While this is not a new concept for any business, the pandemic amplified the need for more robust solutions within and outside of organizations. As a result, many companies have turned to technology and A.I. to eliminate gaps. Implementing solutions like robust Client Relationship Management (CRMs) platforms and Customer Data Platforms (CDPs) to enable internal teams to have full visibility into client and audience data while also enabling ease of communication between internal teams and clients.
Eliminating Menial Tasks
To negate this issue, many brands began looking for ways to increase efficiency and eliminate the repetitive tasks bogging down the average employee. For the majority, automation initiatives became the answer, allowing for a majority of these repetitive, time–consuming tasks across various departments to be executed by technology. For example, many marketing teams are investing in , while their parallel creative teams are turning to to increase both productivity and bandwidth while bolstering engagement and ROI.
Creating More Autonomy & Freedom
To ease this, many teams have pivoted to automation technologies to create more efficient and transparent workflows. Meaning they are able to complete tasks and projects faster, while also giving upper management a fully transparent view of progress within platform and software dashboards. This not only creates more efficiency, it also eliminates the need for constant verbal check-ins and meetings, allowing employees more freedom and time to focus on larger scale initiatives.
The great resignation is a direct result of the changes brought forth by the pandemic. The workforce at large is demanding more flexibility, better work–life balance, efficiency and appreciation, and more freedom within their working lives. One of the best ways to offset some of the legacy issues of working is by implementing automation strategies within your organization.