The ROI of Automated Workflows
Explore the many benefits of automation in advertising, and its impact on your bottom line.
You’re Right About Automation
Most ad professionals agree automation can make their businesses more profitable. True, but how?
3 Automation Myths Holding Organizations Back From Their Full Potential
Automation is too expensive, too complex, too time consuming … really? Don’t let these challenges stop you.
How to find your breakthrough in commerce
Explore the Theorem approach to uncovering breakthrough opportunities, to stand out in today’s competitive commerce market.
How to operationalize personalization at scale
Discover why personalization at scale is such a big challenge in commerce — and what you can do about it.
Building a true omnichannel strategy
Understand how to unlock data to build a seamless, customer-centric shopping experience across all channels.
2023 Best Practices for SMS Marketing
With the lingering effects of COVID, inflation, and a recession creeping in, retailers must adjust their Black Friday/Cyber Monday strategies.
10 Exciting Email Trends That Will Dominate 2023
Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few new D2C marketing strategies that will best resonate with your customers.
The Future of Video Advertising and Marketing
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
Supporting Customer Success: How to Help Shoppers Achieve Their New Year’s Resolutions
Helping customers achieve their goals is essential to the success of any business, especially when it comes to customer retention and loyalty. There’s no better time to start fine-tuning your customer success strategy than at the end of the year when New Year’s resolutions are fresh on everyone’s mind.