GameChanger

Sports technology company reduces errors and improves client efficiency with automation solution

The Client:

Community-minded sports technology company

GameChanger builds simple and powerful products for youth sports teams and their communities. The company’s mobile app and website provide scorekeeping, stats, access to live game streams, and other to helpful tools to thousands of basketball, softball, and baseball teams and their fans. Since its founding in 2009, more than 24 million games have been scored on GameChanger.

The Challenge:

Time-sensitive setup on a new email platform to launch a new business

GameChanger needed help as they wanted to combine several apps into one new app, set up the business on a new email platform, and launch to market in record time. The primary challenge was figuring out how to format the audience data, import it into Sailthru, and deploy the campaign series. The timing of the campaign deployment was critical and was tied to the launch of their new app.

The Solution:

Using data expertise to create a smarter approach to marketing

After a review of GC’s high-level communication plan, Theorem consulted on a comprehensive data solution including a custom schema, import process, campaign automation, and configuration. This holistic solution provided GC with maximum flexibility and control over messaging their eligible audience, easily maintaining user profile data relevant to the campaign, monitoring performance and adjusting send volumes, and providing a simple framework for collecting post-deployment KPIs. This allowed us to throttle send volumes, protecting the performance of the new app.

Industry

Content

Region

Company size

101-500

Solution

Using data expertise to create a smarter approach to marketing

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The Impact:

Automated solution that reduces errors and improves client efficiency
Reducing the need to oversee each campaign touch-point
Data-triggered emails

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GameChanger Reduces Errors And Improves Client Efficiency With Automation Solution

Empowered by the ability to execute complex marketing communication campaigns while maintaining control over audience and messaging cadence.

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Time-sensitive setup on a new email platform to launch a new business

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Utilization of data expertise to create a smarter approach to marketing

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An automated solution that reduces errors and improves client efficiency

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Build a dynamic loyalty program from the ground up

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Convert. Retain. Regain.

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Superior Customer Experience and Engagement, Plus Expansion Into 24 New Global Markets in One Year

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Customer revenue growth and improved decision making via automated insights

Advanced Analytics & Tech Development

Publisher Reduces Costs And Saves Time Migrating To An Effective Email Platform

Standardization of processes enables agility, cost savings and enhanced bandwidth across 14 business units.

Challenge:

Complex migration of data and processes to a new email platform across business units

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A full audit, followed by agile experts creating a scalable future-proofed configuration

Impact:

Standard and ‘plug and play’ solution significantly reduced client cost and streamlined efficiency to save time

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Print Media Giant Opens Up Digital Revenue Streams

Enhancing growth and revenue scale with expansion into digital mediums.

Challenge:

Convert print revenue to digital

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An immersive consultancy experience

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Generation of more than £1 million in incremental revenue in just one year.

Marketing Cloud & Email

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Our cross-functional expert team created a customized marketing engine for Tory Burch to help create and deliver personalized email content.

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Migration to a new platform to improve customer relationships and increase sales

Solution:

A personalized marketing engine and targeted email templates

Impact:

A more robust and scalable direct-to-consumer digital business

Convert. Retain. Regain.

Leveraging Personalization To Drive Increased Engagement, Brand Loyalty And Overall Customer Satisfaction.

Optimized customer journey, brand loyalty and customer satisfaction has improved significantly, driving revenue and decreasing email unsubscribes.

Challenge:

Lack of high performing personalization strategy and expertise to execute

Solution:

Customer-Centric Automated Logic Creates Meaningful Connections

Impact:

Dynamic Personalization, Increased Email Engagement and Sales Conversions

Strategy Consulting & Creative Development

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Better awareness of email utilization allows Trailhead to effectively generate leads, increase engagement and enhance user journeys.

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Develop a new programmatic audio product

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Combination of consultancy, product development and delivery

Impact:

Increased market share and international expansion

Advanced Analytics & Automation

GameChanger Reduces Errors And Improves Client Efficiency With Automation Solution

Empowered by the ability to execute complex marketing communication campaigns while maintaining control over audience and messaging cadence.

Challenge:

Time-sensitive setup on a new email platform to launch a new business

Solution:

Utilization of data expertise to create a smarter approach to marketing

Impact:

An automated solution that reduces errors and improves client efficiency

Automation & Customer Journey Planning

Marketing And Advertising Company Develops Innovative, Blockchain Enabled Loyalty App

Our digital marketing know-how and technology expertise helped Luckie win new clients and grow their revenues.

Challenge:

Build a dynamic loyalty program from the ground up

Solution:

Combine the most cutting-edge technologies and deliver a great customer experience

Impact:

New product development results in enhanced customer acquisition and increased revenues

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Let us help you optimize today and build for tomorrow with our future-ready solutions.

GameChanger

The Client:

The Challenge:

The Solution:

Industry

Region

Company size

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