"When compared with previous industrial revolutions, the Fourth is evolving at an exponential rather than a linear pace. Moreover, it is disrupting almost every industry in every country. And the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance."
As we look ahead to the possibilities of what this fourth revolution will bring, we can determine without a shadow of a doubt that automation will be the conduit and automating market processes will be the path.
Why Automating Processes Is a Must For All Marketers
Automating marketing processes with automation technologies can help companies cut down labor costs. This is especially relevant in industries like marketing and advertising, where seasonality and access to talent is fierce.
But the benefits of automating processes extends beyond improving financial health, especially in marketing, where the human elements is critical and important to audience engagement and retention.
Incorporating the Human Element Into Your Automation Journey
As we dive into the core topics that make up the automation process, we will be sharing the experience and insights of our own automation journey to assist you with your own automation success.
Your Guide to Automation Success