Omnichannel marketing has become more important than ever. With new platforms and channels emerging, the consumer market is more connected than ever before. To ensure success, modern marketing teams must leverage multiple platforms, while exploring new and innovative strategies to reach their target audiences.
Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. –
Connected TV Is Booming
Connected TV (CTV) has been on the rise for years and many agile marketing teams have been keeping on close eye on the best ways to leverage it. Thanks to the pandemic, CTV is more prevalent than ever before with a .
What this means for marketers is a pivot in their media strategies to accommodate this seemingly permanent trend. As we look ahead at , it is clear that consumer demand will continue to prompt marketing teams to leverage CTV within their omnichannel strategies in a big way.
Streaming Is Taking Over
Streaming services were already rising in popularity before the pandemic hit. Over the past 18 months, with worldwide lock downs keeping everyone apart, consumers looked to new appealing forms of entertainment and connection. As a result, we have seen exponential growth in both streaming channel creation and utilization.
With new streaming services emerging, like Discovery Plus, Disney+ and the numerous others offering exclusive access to content, marketing teams have an ever expanding pool of channels to leverage within their omnichannel strategies.
New Apps for the Win
The last few years have seen an exponential Tube Music, Spotify and more have soared in popularity as the global population has increased their mobile device usage exponentially over the past year., resulting in new and creative ways for marketing teams to reach their audiences. Platforms like TikTok, Instagram, Snapchat, Twitch, You
These new apps present new mediums, methodologies and greater audience reach to agile marketing teams. From the utilization of and , to snackable video content and influencer marketing, the possibilities are really endless. The key to success is keeping watch and leveraging these new platforms within existing or developing omnichannel marketing strategies.
Video Is Crucial
Video is an easy to digest and entertaining medium. Longer form content can be paired down into snackable video messaging with ease and distributed across numerous platforms for maximum reach. Many channels and apps are leveraging the popularity of video by integrating video into their platforms and savvy marketers are taking full advantage by incorporating various types of video content to run across a host of platforms into their evolving omnichannel marketing strategies.
To Sum It All Up
We must leverage data and insights to and to give consumers the control that they demand. One of the best and most efficient ways marketing teams are doing this is by expanding and optimizing their omnichannel marketing strategies.