Implementing automation into your business is a multifaceted undertaking that can produce a number of growing pains. Although the impact on the humans within your organization is one of the hurdles you will have to over come, there are simple tactics that you can utilize to mitigate the impacts of change.
All successful automation journeys start with a breakdown and understanding of campaign workflow tasks and processes. In order to create your campaign automation framework you must first understand where and when to automate.
Before an organization can implement any kind of useful automation strategy there are some key components digital marketers must consider to ensure a successful automation journey.
The 2020 holiday season will be vastly different from any that have come before. Savvy marketers will need to utilize innovative customer engagement strategies in order to fully optimize their 2020 holiday marketing strategy.
Automating marketing processes is no longer just a Fortune 500 strategic initiative. As channels grow and audiences become increasingly hard to reach, the ability to balance human and machine processes while getting scale via automation has become a competitive imperative.
Rather than take over the fundamental components of the job, creative automation can liberate design teams from the routine tasks that steal their focus away from being creative.
The marketing industry must plan for a rapid acceleration of the decline of legacy methodologies and develop plans for ramping up automation strategies. Those who begin to prepare for the implications these changes all have on their business will successfully navigate the shift.
Personalization as a practice has come a long way from the early days of adding %%name%% to your email greeting. As technology evolves and the depth of data collection becomes infinite, so too will the personalization capabilities of our marketing efforts.
As the digital landscape becomes more and more crowded—and as the COVID-19 crisis continues to affect consumer behavior in new and unique ways—creatives are relying more and more on visually rich digital design strategies that promote consumer engagement through interactivity.
Episode 6: From Option to Necessity: The Immediate Need for All Teams to Utilize Marketing Automation
Moving forward into the 2020’s will mean more wide spread implementation of automation in the marketing industry powered by the ever growing need for responsive, relevant and timely direct to consumer communications.