In this new pandemic landscape, home-bound consumers are scrolling, clicking, and tapping more than ever before and the relevance of micro-moments in terms of customer engagement is clear. Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement and loyalty, and micro-moments are a sure-fire way to do so.
Automating digital marketing processes is here to stay. Brands around the globe should prepare for the flexible future of marketing in a post-pandemic era.
Creative automation can liberate humans from the tedious tasks that all too often stifle creativity, especially when it comes to digital marketing creatives.
Although consumers have (and always had) the right to transparency and fair collection of data, the need for change and new strategies in the future is no longer an option for marketing teams.
DCO is a must-have tool for creating highly targeted and personalized dynamic ads. While it is an automated and hands-off marketing tool, it does require some forethought and strategy for success.
In 2021, the traditional business model seismically upended itself. This year, successful leaders embraced the changes and innovated, but is this just the beginning? In this article, Jay Kulkarni, founder and CEO, Theorem, explores the evolving business ecosystem and why companies should focus on a flexible work model.
From enabling robust data collection, utilization methodologies and audience segmentation, to targeting, brand consistency and ongoing customer engagement, following the best practices for retail brands in the current marketing landscape is more critical than ever before.
In the current digital landscape, communication and transparency between sales and marketing is imperative. With outbound efforts on the decline and inbound and micro moment marketing on the rise, marketing teams are contributing more leads and clients to the sales pipeline than ever before.
Consumer demand has accelerated the need for digital advertisers to pivot their strategies towards a more mobile-first, omnichannel, more personalized approach. While these trends are continuously evolving, it is clear that they are here to stay. To successfully adapt, media marketers must create deeper digital connections, better tailor their ad development, and leverage new platforms and technologies while adhering to a transparent privacy-first approach.
Today’s display ads need to be personalized on a granular level to effectively connect with and convert customers. This requires a massive amount of variation that’s only achievable in real time and at scale via dynamic creatives.