A popular online music streaming and internet radio service turned to Theorem for trafficking expertise and scalability. The client provides music recommendations based on user feedback and dominates the US market with more than 70 million active users.
The music service has a freemium model, in which basic features are offered for free with advertisements while additional features are available through paid subscriptions.
The top-notch Operations team at the music streaming service knew early on that they needed a strong foundation to scale to support their growing business.
They turned to Theorem; as they knew that the company was a leader in providing operational services at scale and cost-effectively. The client wanted to offload critical and necessary tasks to Theorem so that they could focus on client management, account strategy, and revenue generation and up-selling.
Our efforts improved the client’s bottom line, with cost savings of more than 50%. Additionally, Theorem saved the client thousands of hours by supporting 85% of the AdOps tasks.
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