Time Inc. UK

Digital Consultancy


Print & Digital Publisher

Time Inc. is one of the largest branded media companies in the world. They oversee more than 50 titles across print, radio and online across some of the most competitive sectors including, fashion, entertainment and leisure.

Operating in premium content in both print and digital placed Time Inc in a particularly competitive part of the market. 



Shifting Gears

Time Inc. wanted to transform its traditional print business into a digitally-centric one. The goal focused not only on the product and the advertising proposition, but also culture, technology, data and organizational structure.

The client enlisted Theorem to provide digital advertising strategy and pinpoint specific areas where they could improve digital performance and increase efficiency.


An Immersive Experience

Using media owner benchmark data and market insights, we created a strategy that demonstrated how Time Inc. could change their offering in a way that matched market demand, while giving them a head-start on the competition. The solution worked for both our client and the buying market, ensuring successful trading alignment. 

During the engagement, our senior consultants worked at the Time Inc. offices to help inform and disseminate a new culture, organizational structure, ad proposition and among other things.


New Revenue Streams

Theorem’s solution created a new approach to digital and helped the client open up multiple revenue streams (ads, subs, offers, classified). Our client achieved more than £1 million in incremental revenue in only one year.

Theorem’s expertise and use of tailored bench-marking products has helped our brand understand the key drivers required to enhance our digital sales operation. This has led to a re-structure of our digital advertising teams, prioritization of advertising efforts and the development of new digital advertising products. 

– Board Director, Time Inc.

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