Ad Operations & Programmatic


A Network That Means Business

Theorem is partnered with a social network that specializes in business and employment connections. Serving 500+ Million members, the platform is mainly used by employers seeking candidates and job seekers discovering their next career move.

The client offers various content marketing solutions to the brands or employers on the platform. These solutions add value to their strategy, creative, and optimization of campaigns.



Expanding Creative Solutions

The client wanted to further expand the creative solutions for their content offerings. The platform offered several advertising solutions, but needed strategic liaisons to collaborate with brands so that they could better understand and deliver upon their unique needs and help to drive client performance.

The brands not only desired more strategic campaigns, but also they had the need for a deeper understanding of their performance. They were looking for trends or insights across campaign performance and creative execution so that they could further optimize their social marketing strategies.


Delivering Beyond Social

Theorem worked alongside the social network, and their clients through several pilot projects testing various strategic and deliverable executions that could become viable offerings. Theorem developed a dynamic creative optimization package that included: content strategy, social post creative, landing page design and development, and campaign management.

One of the network’s end-users, a software company, hoped to gain deeper insights from the performance data offered on the social platform. Through a discovery process, Theorem analyzed dozens of campaigns and A/B social post sets. A blended team of creatives and data scientists was able to identify how certain content types performed across various audiences and which creative techniques resulted in higher conversions.  


An Evolving Partnership

Theorem now supports the network across multiple service offerings and pushes new limits to optimize and evolve their current operations. We have implemented efficient processes and workflows from initial discovery to campaign execution to analysis and optimization.

We work directly with the network’s clients across a variety verticals and with a wide range of creative deliverables. Theorem serves as a seamless extension of their team and develops end-to-end programs designed to drive increased performance.

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