Executives were concerned that they were being outpaced by their automotive competitors in the race to accessing and leveraging real time data.
By the time they were able to organize and segment their potential buyers, their email lag left them with poorly performing communications.
An immediate uptick in metrics led to an expansion of these efforts along with exponential results. In no time, this pilot program was expanded into global markets, leveraging the scalable solution engineered by Theorem.
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