International Media & Entertainment Group
Theorem provided expert Digital Consultancy to an international leader in radio, music, media and entertainment. Global Radio was an undoubted leader in the UK radio market, but wanted to increase revenue and expand reach with new, innovative services.
Global Radio wanted to move from ‘traditional’ radio to being a digitally-centric, multimedia business.
A New Product Offering
Global Radio enlisted Theorem to assess market demand for a groundbreaking new programmatic audio offering. They needed to expand reach into the digital landscape, with their owned and operated stations, as well as working with new technologies and partner businesses.
Moving to a new digital, programmatic proposition not only expanded reach but also broadened the breath of services. When delivering the solution for Global Radio, we established the right strategy for taking the product to market, and assisted with practical ongoing execution.
Analyzing Market Demand
Using our unique agency panel, Theorem’s Media Research and Advisory Specialists analyzed the market in order to assess the commercial opportunity and optimum go-to-market model.
This work established where and how Global Radio could win, what the competitive threats were, how the product needed to operate and how to pitch the ad proposition in a way that was attractive to the media buyers. Once we’d established the commercial strategy, we then deployed our Engagement and Operations Team to support the product roll-out.
Market Leader Positioning
We helped establish our client as the ultimate market leader by providing the right sales proposition for buyers.
With revenue exceeding targets, the client broadened Theorem’s scope to include international expansion plans.
Theorem was instrumental in helping Global Radio scope out the commercial opportunity for DAX, both in the UK and Europe. Their Media Agency Panel provided the deep quantitative and qualitative insights we needed to understand the key dynamics of the digital audio landscape – and their analysis demonstrated how DAX could become a leading operator in that market.
– Stuart Mays, Director of Commercial Strategy, Global
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