Benchmarking

BBC

Digital Consultancy
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Client

Major Broadcasting Company

Theorem provided Digital Media Consultancy for one of the most established multimedia, global broadcasters in the world. BBC Worldwide generates more than £1 billion in annual revenues, operating across television, print, radio and online, in more than 200 countries and within more than 300 million homes.

BBC Worldwide is one of the most complex commercial media organizations in the world, operating across multiple markets and platforms, while balancing a public service remit with commercial objectives.
Solution
Benchmarking
Vertical
Media
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Challenge

Unclear Sales Performance

BBC Worldwide wanted to assess the performance of its sales team across major global markets. They needed to understand where improvements could be made in order to out-perform competitors and grow revenue.

The work covered every region and all major markets, assessing the companies performance across key disciplines such as sales, ad-format, use of technology, data, programmatic, mobile, video and creative content.

Solution

A Smart Programmatic Strategy

Theorem analyzed the client’s performance across all ad formats, channels and key territories, to device their digital advertising sales benchmark.

We provided a complete review of the client’s commercial operations in order to help them be competitive across diverse international markets using our international commercial data pools, Global Media Owner Tracker (MOT) benchmarking tool, international media buyer panels and Quarterly Trends data.

Impact

A New Way Forward

Our analysis clearly demonstrated our client’s commercial performance in comparison to its competitors and market requirements.

We provided commercial insights on how to significantly improve global and local revenues, along with an action plan to support roll-out across EMEA, USA and APAC. We assessed their business, demonstrated the commercial opportunity and helped them implement the solutions.

Let’s Talk!

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