Data Management

Advance Digital

Data Strategy & Visualization


Major Digital Publisher

Advance Digital is a leading digital media company that operates 10 local news and information websites and 25 newspapers in local markets across the nation. Always innovating and evolving, Advance Digital takes prides in cutting-edge solutions to help advertisers reach their audiences in local markets.

With ample intel on readers, they offer a wide variety of marketing solutions to a range of businesses from small business to national retailers. Theorem has a long-standing relationship with this publisher, spanning multiple service lines. We support all teams overseeing Ad Operations, Data & Analytics, and SEO/Website Content.
Data Management


High-Volume Data Management

With an ever-growing list of digital offerings, the need to aggregate data from multiple platforms increased. To ensure successful campaigns, Advance Digital leverages a variety of media and platforms, leading to data mapping challenges.

Advance Digital needed a partner that could handle their large dataset and provide insights on a daily basis for their sales and customer success teams. Reliability was a critical factor, given the typical error rates in vendor data feeds and more than 45 data platforms that needed to be merged.


A Streamlined Process

Theorem’s Data Strategy team designed a custom data visualizations and dashboards to pull data from Advance Digital’s sources and map them into a usable business dataset.

A support team monitors data feeds on a daily basis and manages any errors by liaising with the vendors. Theorem developed powerful reporting dashboards that showcase campaign performance and KPIs for account managers to steer toward throughout the campaign. A team of statisticians curate the data to identify benchmarks and outliers on a monthly basis.


Enhanced Decision Making

Thanks to Theorem’s ability to aggregate data from more than 45 different sources each day, Advance Digital has a reliable partner to provide consolidated, usable data. “It is so convenient to have a single view of campaign performance across all of our platforms,” remarked one client user.
What began as a shared data repository among 3 business divisions grew to become a business intel platform used by more than 13 business units. Sales and Customer Success teams gain deeper insights that enhance decision making and focus on revenue generation.

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