Major Digital Publisher
Advance Digital is a leading digital media company that operates 10 local news and information websites and 25 newspapers in local markets across the nation. Always innovating and evolving, Advance Digital takes prides in cutting-edge solutions to help advertisers reach their audiences in local markets.
High-Volume Data Management
With an ever-growing list of digital offerings, the need to aggregate data from multiple platforms increased. To ensure successful campaigns, Advance Digital leverages a variety of media and platforms, leading to data mapping challenges.
Advance Digital needed a partner that could handle their large dataset and provide insights on a daily basis for their sales and customer success teams. Reliability was a critical factor, given the typical error rates in vendor data feeds and more than 45 data platforms that needed to be merged.
A Streamlined Process
Theorem’s Data Strategy team designed a custom solution to pull data from Advance Digital’s sources and map them into a usable business dataset.
A support team monitors data feeds on a daily basis and manages any errors by liaising with the vendors. Theorem developed powerful reporting dashboards that showcase campaign performance and KPIs for account managers to steer toward throughout the campaign. A team of statisticians curate the data to identify benchmarks and outliers on a monthly basis.
Enhanced Decision Making
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