From enabling robust data collection, utilization methodologies and audience segmentation, to targeting, brand consistency and ongoing customer engagement, following the best practices for retail brands in the current marketing landscape is more critical than ever before.
Data Intelligence & Utilization Strategy
In the grand design of all modern marketing blueprints, data is at the core with all methods hinging upon it. Retail brands are no exception. In fact, for retail and D2C brands, data collection and utilization strategies are more important now than ever before due to the wide number of competitors and the need to achieve customer engagement in a very crowded market.
Audience Segmentation for Ideal Targeting
While audience segmentation and targeting are not new concepts, the ways they are implemented have shifted over the past several years to optimize success for retail brands. The robust capabilities of modern marketing technologies allow brands to target by specific individuals, households or wider groups, thus enabling in-depth personalization within marketing efforts including geo-targeting, recommendations based on user preferences and browsing history, curated user driven content, abandoned cart messaging to close the sales cycle and more.
Leverage Template Systems for Consistency
Utilize Customization & Interactivity
As consumer needs evolve, so do the customization and interactive tactics of agile teams. Many of which, like , , driven by A.I. and , have been and will continue to be pioneered by D2C and retail brands.
Automate Campaigns For Steady Engagement
Automation is a huge topic in the world of marketing and has been for some time. As the effects of the pandemic evolved, so did the necessity of across various marketing practices. Pivoting to digital–first strategies meant meeting the needs of consumers who were living a remote and isolated lifestyle and the only way to accomplish this was to scale digital marketing methodologies.
Creating optimized and transparent data collection and utilization strategies, properly segmenting and targeting audiences with customized and interactive elements to ensure optimal engagement all while keeping branding consistent are the best practices that will carry teams through these unprecedented times. Understanding and implementing these basic key elements of marketing cloud tech utilization for retail brands is critical to achieving modern marketing success.