But why are these innovations so helpful to general marketing teams yet so challenging to publisher marketing?
In simple terms, many of the marketing platforms today are not built to accommodate the needs of publishers and their marketing teams.
Choosing the Right Platform
Curated Content Capabilities
Excellent Audience Segmentation
Segmentation of audiences not only enables marketing teams to create appropriate messaging, it also informs curated content, customization and engagement strategies for both the publisher and their advertising clients. Without properly executed audience segmentation strategies and the marketing technology to enable it, publishers cannot succeed.