KEY TAKE AWAY
Brands across the globe are turning to in-app mobile marketing strategies to help reach their consumers and sustain their business through the crisis.
Fast-changing consumer habits, in this new world we find ourselves in, have put increased focus on digital marketing into overdrive. Brands and marketing teams are readjusting rapidly to a world where direct-to-customer marketing messages are increasingly important, tailored and impactful. Because of this growing opportunity, and the need for higher engagement levels, smart marketers are shifting their focus to the most effective solutions, such as In-App Mobile Marketing.