KEY TAKE AWAY
A notable side-effect of COVID-19 is that it has accelerated the need for businesses of all types to have better direct relationships with their customers. Before implementing a more direct approach, there are some key questions that must be answered.
The 2020's Will Be the Decade of 'Direct to Consumer'
The unprecedented events at the start of the 2020's have made it clear that 'direct to consumer' will be the centralized theme of this decade.
Leading with a Purpose
8. Create Better Pricing