The Importance of Creating a Future State
You will be met with resistance and it will be a challenge to arbitrate, which is why it’s impossible to pivot overnight.
But if you know these changes are necessary for your business to scale when looking at it from a future state, the challenge must be faced and taken head-on.
Looking at the Automation Journey Holistically
Making the Journey Real for Teams: Building Your Center of Excellence
Expectations of Success & Organizational Adaptation
Rather, the most critical component to consider at the outset is the future state of your business. If you put your tech needs first, it will be very difficult to create sustainable automation processes that will benefit the organization as a whole.
Download the Automation Framework for Marketing Orgs
Instead, focus on Creating a solid CoE that provides a framework for implementation and evaluation. Doing so will greatly improve your automation success.
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