KEY TAKE AWAY
In order to implement a contextual marketing strategy, it is important to be collecting and leveraging as much customer data as possible.
But What Is a Good Contextual Marketing Strategy Really?
Just for fun, you also happen to live in New England, where the winters can be long and the road conditions can be treacherous.
Consequently, an automobile brand marketer with a great marketing strategy will already know all of this about you. After all, they have been collecting your data through your research process. Certainly, they will leverage these insights to target you specifically through their contextual marketing.
What Does That Mean For You Exactly?
And what does this mean for the marketing team at that every so popular all terrain automobile company?
In short, they just served you up exactly what you wanted, precisely when you wanted and needed it.
And, gets you behind the wheel of the vehicle of your dreams… Win for you!
Who is Contextual Marketing Good For?
Not Only That…
How Do You Implement Contextual Marketing Correctly?
Below are some important tips to get you started on the road to contextual success:
Tip # 1: Provide Personalized Data-Driven Content
Tip # 2: Find Ways to Broaden Customer Engagement
Tip # 3: Enhance Customer Satisfaction
Tip # 4: Target Audience Based on Specific Demography
Tip # 5: Boost Confidence in Your Brand
Interacting with customers through contextualized marketing gives your brand a personalized touch. Which in turn, creates a sense of trust and confidence between your customers and your brand.