The Future of Video Advertising and Marketing
Video has quickly overtaken the internet and every social platform available, giving marketers the opportunity to take their customer engagement strategies to the next level.
Revisiting Kinetic Emails in the Endemic Era Marketing Landscape
Modern consumers crave ease and relevant information via personalization, and marketers are looking to deliver just that via kinetic emails.
Should Your DTC Brand Adopt a Subscription Model?
Adopting a DTC subscription model can help boost revenue and customer retention by enhancing the customer experience and expanding reach.
How to Master the Evolution of Customer Experience-Based Marketing
Learn how to master the evolution of customer experience-based marketing by looking at the history and evolution of the CX journey.
How to Improve Customer Retention Among First-Time Holiday Shoppers
Learn how to prepare the customer retention efforts that come after the holiday season with these tips to turn first-time shoppers into loyal customers.
Supporting Customer Success: How to Help Shoppers Achieve Their New Year’s Resolutions
Helping customers achieve their goals is essential to the success of any business, especially when it comes to customer retention and loyalty. There’s no better time to start fine-tuning your customer success strategy than at the end of the year when New Year’s resolutions are fresh on everyone’s mind.
4 Challenges Facing Retailers Today and How to Overcome Them
If you’re a retailer hoping to grow your business and thrive, it’s essential to stay ahead of the curve and avoid problems before they sabotage your success. Here are four big challenges facing retailers today and the steps you can take to avoid them.
Unwrapping the Secrets to Black Friday Success for Retailers
With the lingering effects of COVID, inflation, and a recession creeping in, retailers must adjust their Black Friday/Cyber Monday strategies.
Click and Mortar: The Future of Retail Shopping Experiences
Hybrid shopping experiences intertwining in-store and digital experiences are the key to differentiating your brand in the modern, overcrowded commerce landscape. Integrating this concept, deemed by many as “Click and Mortar”, into your retail brand’s strategy is the key to giving customers the modern shopping experiences they crave.
6 Ways to Convert More Shoppers This Holiday Season
When it comes to converting shoppers during the most wonderful time of the year, online retailers need to do everything they can to make their Black Friday and Cyber Monday (BFCM) sales stand out. This is especially important this year with the fear of a recession changing consumer’s buying habits.