Print publishing giant
Convert print revenue to digital
Time Inc. UK wanted to transform its traditional print business into a digitally-centric one. The goal was to focus not only on the product and the advertising proposition, but also culture, technology, data, and organizational structure.
The client enlisted Theorem to provide an optimized digital advertising strategy and pinpoint specific areas where they could improve digital performance and increase efficiency.
An immersive consultancy experience
Open new revenue streams
Our optimized digital advertising solution created a new approach to digital and helped the client open up multiple revenue streams—ads, subs, offers, and classified. As a result, Time Inc. UK generated more than £1 million in incremental revenue in just one year.
"Theorem’s expertise and use of tailored bench-marking products has helped our brand understand the key drivers required to enhance our digital sales operation. This has led to a re-structure of our digital advertising teams, prioritization of advertising efforts and the development of new digital advertising products."