Pandora

Scaling operations results in a cost savings of 50%

SOLUTION

Trafficking

SERVICE

Ad Operations & Programmatic

VERTICAL

Music Streaming Service

THE CLIENT:

Leading Music Streaming Service

Pandora is a popular online music streaming and internet radio service that provides music recommendations based on user feedback. With more than 70 million active users, it dominates the US market. It also offers a freemium model, in which basic features are provided for no cost with advertisements, while additional features are available ad-free through paid subscriptions. 

THE CHALLENGE:

Scalability

The insightful operations team at Pandora knew early on that they needed a strong foundation to scale and support their growing business. They turned to Theorem for trafficking expertise and scalability, as they knew we were a leader in providing operational services cost-effectively and at scale. Pandora wanted to offload critical and necessary tasks to us so that they could focus on client management, account strategy, and revenue generation and upselling.

THE SOLUTION:

Flexible Support Model

We aligned our skilled teams with the client’s regions to create one-to-one relationships for operational efficiency.
 
Implementing a systematic approach that began with a pilot phase, review, and building teams to scale, we became an invaluable Pandora partner, supporting their order entry, trafficking, optimizations, reporting, and account management systems. We continue to improve automation offerings and efficiency, resulting in off-the-charts benefits for the client. 

THE IMPACT:

Cost & Time Savings

Our efforts improved the client’s bottom line, with cost savings of more than 50 percent. Additionally, we saved the client thousands of hours by supporting 85 percent of the AdOps tasks.
 
We support nearly 200 client users across four regions, as well as Pandora’s special projects team. Through our automation solutions, the client’s operations are currently 30 percent more efficient. Their teams can focus on sales, upselling, and managing key accounts, while we support their massive operations and manage their Tier 2 accounts.
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