Molekule

Clean air company boosts D2C business and increases sales by 11%

SOLUTION

Data Analysis and SEO

SERVICE

Media Operations

VERTICAL

Technology

THE CLIENT:

Award-winning science and clean air company

Founded by a father desperate to alleviate his son’s debilitating asthma and allergy symptoms, Molekule designs and manufactures innovative air purifiers for the home, office and beyond. The state-of-the-art devices utilize photoelectrochemical oxidation technology (PECO) to break down allergens, mold, bacteria and other irritants on a molecular level, allowing users to enjoy clean, breathable air in their home and workspace.

THE CHALLENGE:

A premium brand wanting to build a better D2C business

Molekule needed help driving additional D2C revenues. While they do sell via selected retailers and partners, their brief was to drive D2C sales that are more profitable and have a better lifetime value (LTV). The company turned to Theorem to help them create a comprehensive strategy that would stimulate sales and improve business across the board.

THE SOLUTION:

Combining data and analytics with a full-service search team

Molekule was operating with limited scaled media options in a hypercompetitive consumer goods market. Our team of data scientists and business analysts created a new strategy for the company that took better advantage of tactical solutions such as account structure and keyword groups. Most importantly, our findings suggested that Molekule move further up the funnel, focusing more on brand share. 

THE IMPACT:

Our extension to Molekule’s in-house team generated an 11% increase in sales

Working as an extension of the Molekule team, we helped the company build a sustainable and growing D2C business that they had full control over. By ensuring that our flexible team contained senior planners, data scientists, analysts and search experts, we were able to find a competitive advantage in the data. In the first year of the partnership, the Theorem team was able to increase Molekule’s search revenues by 10% overall. 
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