Luckie

Marketing and advertising company develops innovative, Blockchain-enabled loyalty app

SOLUTION

Apps and Blockchain

SERVICE

Technology Development

VERTICAL

Advertising

THE CLIENT:

Full-service marketing solutions agency

Luckie brings clients closer to their customers through innovative communications and advertising services that combine data, technology, strategy and creativity. For more than 70 years, they’ve served as marketing experts for a wide range of industries, including CPG, tourism and hospitality, pharma and healthcare, automotive products and services, and more.

THE CHALLENGE:

Build a dynamic loyalty program from the ground-up

Luckie wanted to build a market-leading, and completely secure, Customer Loyalty application. The brief needed to understand, plan and integrate a huge variety of expertise covering SaaS, software development, data management, CDPs (customer data platforms) and marketing automation. The objective was to create a super-secure and future-proof customer loyalty scheme and application. 

THE SOLUTION:

Combine the most cutting-edge technologies and deliver a great customer experience

The solution needed deep expertise across some of the market’s most challenging technologies. Understanding that the application needed to be secure, transparent, easy-to-use, lightweight and personalized to the customer, our consultancy team mapped-out a unique solution. We recommended Blockchain as the backend to maintain transaction records and data integrity. On top of this, we built a lightweight PWA (Progressive Web App) and we overlaid an AI driven marketing automation platform to reach and collect customer data.

THE IMPACT:

A great product drives new sales and additional revenues

The product and its application in market was so successful that our client was able to sign up a wide variety of new clients onto the program just by showcasing the application. Our digital marketing know-how and technology expertise helped Luckie win new clients and grow their revenues.
“I just wanted to send a big THANK YOU for all the work you have done so far. I really appreciate the partnership, knowledge, collaboration and support. The platform really has a lot of potential. I am confident this will be a key initiative to elevate Luckie!”
Tunde
VP, Marketing Technology
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