Europe's largest radio company
Develop a new programmatic audio product
Global wanted to assess the advertiser and agency demand for an automated programmatic audio offering. They needed assistance in defining the ad proposition and the optimum go-to-market sales strategy. The work needed to assess the company’s performance across key disciplines such as sales, ad format, use of technology, data, programmatic, mobile, video and creative content.
Combination of consultancy, product development and delivery
Increased market share and international expansion
“Theorem was instrumental in helping Global scope out the commercial opportunity for DAX, both in the UK and Europe. Their Media Agency Panel provided the deep quantitative and qualitative insights we needed to understand the key dynamics of the digital audio landscape - and their analysis demonstrated how DAX could become a leading operator in that market.”