3 Ways Brands Can Save Time & Maximize Resources With Retail Automation
From customer service requests to back-office tasks and inventory management, retail automation can help streamline your operations and save you money.
Supporting Customer Success: How to Help Shoppers Achieve Their New Year’s Resolutions
Helping customers achieve their goals is essential to the success of any business, especially when it comes to customer retention and loyalty. There’s no better time to start fine-tuning your customer success strategy than at the end of the year when New Year’s resolutions are fresh on everyone’s mind.
4 Challenges Facing Retailers Today and How to Overcome Them
If you’re a retailer hoping to grow your business and thrive, it’s essential to stay ahead of the curve and avoid problems before they sabotage your success. Here are four big challenges facing retailers today and the steps you can take to avoid them.
Optimizing Order-to-Cash Workflows with Automation
It is becoming more and more evident that the order-to-cash process must be reconditioned with automation in order to simplify and streamline it, especially for industries with media buys that rely heavily on O2C to process and recognize revenues.
How Automation & Artificial Intelligence Can Enhance Customer Experience & Personalization Strategies
AI is constantly evolving in leaps and bounds, and it’s changing the customer experience landscape in the process. Brands and business that leverage this powerful technology to improve their personalization and customer service strategies are most likely to remain on top.
How Retail Media Networks Are Changing Digital Advertising
In addition to providing a way for brands to extend their reach beyond their own digital media channels, RMNs make it easier for brands to target consumers with highly personalized ads powered by robust data.
Want to Boost Your Agency’s Efficiency? Automate These 4 Processes
In today’s overcrowded marketing landscape, agencies can no longer afford to manually perform the majority of their business tasks and processes. Process automation is essential for increasing efficiency, boosting productivity, and producing the most accurate and impactful data insights.
The Role of Digital Out-of-Home Advertising in the Endemic Era
While out-of-home advertising took a beating in 2020 due to COVID-19 lockdowns, it’s on the rebound in a big way in 2022. Digital innovations have modernized the channel in new and exciting ways, giving advertisers smart, impactful, and cost-effective opportunities to influence consumers while they’re away from their devices and navigating their physical worlds.
Why More Marketing Teams Are Turning to Audio Streaming to Boost Their ROI
In a marketing landscape that’s overwhelmingly visual, brands can increase their impact by taking advantage of digital audio advertising. In addition to creating an emotional connection with listeners via sound, audio ads can reach consumers during the screen-free moments of their day, when they’re engaged in other activities but still receptive to receiving information.
The Rapid Evolution of Interactivity: 3 Ways to Enter the Future of Digital Marketing
As mobile marketing explodes and the metaverse begins to take shape as an important advertising platform for Gen Z, consumers expect interactive customer experiences that put them in the driver’s seat while making shopping easy and fun.