Before an organization can implement any kind of useful automation strategy there are some key components digital marketers must consider to ensure a successful automation journey.
The 2020 holiday season will be vastly different from any that have come before. Savvy marketers will need to utilize innovative customer engagement strategies in order to fully optimize their 2020 holiday marketing strategy.
Rather than take over the fundamental components of the job, creative automation can liberate design teams from the routine tasks that steal their focus away from being creative.
As the digital landscape becomes more and more crowded—and as the COVID-19 crisis continues to affect consumer behavior in new and unique ways—creatives are relying more and more on visually rich digital design strategies that promote consumer engagement through interactivity.