Why Advertisers Must Embrace OTT Services’ Ad-Supported Models in 2023
All streaming media companies have content and audiences, but what is critical is the ability for these brands to come up with new, innovative ways to package the content and reach audiences based on their content consumption preferences.
M-Commerce: Automation’s Key Role
While mobile commerce is a major trend for marketers, scaling it is nearly impossible for humans to manage because it requires high volumes of data and continuous, real-time analysis. Automation helps improve efficiency, collect and analyze first-party data and personalize engagement. Because of this difficulty in scaling, automation is set to play a pivotal role in the future of m-commerce.
How the Evolution of the User Interface Continues to Expand Interactivity Capabilities
The constant evolution of user interface and design has greatly influenced human interactivity when it comes to marketing practices and everyday life. Now that interactivity is always on as a constant presence in modern life, it has transcended beyond marketing, impacting how the modern consumer lives and the laws that govern our privacy in the digital world.
2022 Emerging Trends: Major Updates for Marketing, Media Industry Agility and Transparency for 2022
Let’s take a look at some of the industry predictions for 2022 to help in determining what steps brands should take to enable success and scalability in the immediate future and beyond.
Five Things You Need To Be A Highly Effective Leader During Turbulent Times
Five Things You Need To Be A Highly Effective Leader During Turbulent Times — A “CEOs Speak” Interview with Jay Kulkarni, Theorem Founder & CEO.
How to Prepare for Marketing’s Flexible Future: Automated Marketing Processes
The automation of digital marketing processes is here to stay. Thanks to mass disruption accelerated by the pandemic, privacy regulations, walled gardens, and technology complexity, only the brands and publishers that dive headfirst into the flexible future of automated marketing processes will succeed.
MarTech Interview with Jay Kulkarni, Founder and CEO at Theorem
Five Things You Need To Be A Highly Effective Leader During Turbulent Times — A “CEOs Speak” Interview with Jay Kulkarni, Theorem Founder & CEO.
How Agile Teams are Adapting to Embrace the Flexible Future of Marketing
Automating digital marketing processes is here to stay. Brands around the globe should prepare for the flexible future of marketing in a post-pandemic era.
Adapting Retail Marketing Strategies to Fit the Endemic Era
Although consumers have (and always had) the right to transparency and fair collection of data, the need for change and new strategies in the future is no longer an option for marketing teams.
Future of Work: Why Businesses Should Focus On a Flexible Work Model
In 2021, the traditional business model seismically upended itself. This year, successful leaders embraced the changes and innovated, but is this just the beginning? In this article, Jay Kulkarni, founder and CEO, Theorem, explores the evolving business ecosystem and why companies should focus on a flexible work model.