We provide a full-service digital solution because we have deep media, marketing-cloud, data, technology and creative expertise.
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Theorem is a complete media and marketing services provider
designed for the digital age.
We believe in simplifying and streamlining complex digital tasks.
We help our clients acquire, retain, understand and communicate with their customers.
Our customers are brands, media owners, agencies and platforms
Our certified teams operate across some of the most important platforms in the market:
The Theorem Advantage
A new type of marketing services company is needed because many brands have taken strategy and business planning in-house.
That’s where Theorem excels – as the flexible marketing services partner for our clients. We help our clients scale, by executing, managing, analyzing and optimizing all forms of digital media and marketing campaigns on their behalf.
Across 20 years, our specialist experts have helped over 250 of the largest brands in the world grow their business.
The world has changed. Marketing has changed.
Are you ready to take advantage?
Meet The Team
Our leadership team brings together the key skills needed to help our clients maximize their business potential. We are a team of engineers, service delivery experts, consultants and media agency leaders. Please do get in touch. We are here to help.
Jay Kulkarni, Founder & CEO
Jay Kulkarni founded Theorem, Inc., in 2002. Kulkarni has been the driving force behind the company’s extraordinary expansion into the marketing services industries. Leading the charge of Optimize Today, Build Tomorrow, Jay continues to drive the Theorem team to push the boundaries of marketing services capabilities and provide superior work for clients.
Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms. As a veteran in the digital advertising space, Jay has been published by several leading trade publications and is an active participant in the digital marketing conference circuit.
Emanuele “Manny” Triggiano, Chief Operating Officer
Henry Rowe, Chief Strategy Officer & President International
Henry Rowe leads Theorem’s strategic direction, new revenue efforts and international client business. He is a media industry veteran, bringing consultancy, agency, media owner, mar-tech and ad-tech experience to Theorem. Henry started his career as a planner at ‘Publicis’, leaving to work for the first wave of digital media specialists at ‘i-level’. Henry has run agencies within global holding groups, primarily as Managing Director of ‘Carat Digital’ (Dentsu), before setting up and building his own digital media consultancy business, ‘FaR Partners’, which he sold to Theorem in 2015.
Bhaskar Kalale, Vice President – India
Bhaskar Kalale leads Theorem’s India delivery team as President and General Manager of the Mysore and Bangalore offices. Prior to joining Theorem in 2011, Bhaskar spent 20 years in software product and services companies in Silicon Valley where he held senior-level positions in start-up and established product and services companies. With 27 years of experience in the IT and ITeS industry, Bhaskar is a frequent speaker at colleges and industry events. Focusing on skilling the youth of the industry through industry academia collaboration, entrepreneurship and leadership.
Chris Kehoe, Chief Finance Officer
Chris leads Theorem’s finance functions with a strong background in financial systems, operational accounting, budgeting, business modeling and implementing process improvements in both finance and other key business areas.Prior to Theorem, Chris has held executive roles in digital advertising with Intent Media and the fitness industry with Equinox. In addition, he was the founding partner of Praxisphere, a consulting & advisory firm providing transactional support services.
Digital challenge? We’ve got a solution. Contact us today and let’s get started.
Choose from our service lines and submit the form, then we’ll get in touch to explore how Theorem can help grow your digital revenue.