The current market is cluttered with emerging trends and clouded by outdated and exploratory best practices
How are industry trends and pressures influencing email marketers today?
engagement rates. Fighting against the vast sea of emails that hit our inboxes daily. In addition, marketers are also striving to make their emails more easily accessible and understandable to all readers.
Here are 5 Trends you Must implement to Optimize Your User Centric Email Strategy
Create foolproof emails that can provide a universal, positive user experience.
Email for Everyone
In reality, optimized accessibility is beneficial for all users.
Best Practices for Accessibility
- Use descriptive subject lines
- Create and maintain logical structure
- Use shorter sentences for scanability
- Limit jargon and complex words
- Utilize a strong visual hierarchy
- Use proper alt text for all images
- Include a plain text version of the email copy
- Optimize HTMAL with real text
- Add hover effects to indicate clickability
- Add role=”presentation” to you
Utilize unique elements of brand identity to convey a story from start to finish
Bring Your Brand to Life
They are cost-effective, easily adaptable and can be utilized more than once, across various formats, channels and marketing objectives.
Best Practices for Illustration
- Ensure that illustrations fit within your current branding
- Develop a reusable library of illustrated elements to create efficient workflows
- Use custom illustrations when you do not have a budget for stock photography
- Integrate illustrations throughout your design to guide the reader’s eyes and provide a visual aid to storytelling
- Allow illustrations to blend in with the body of your content, instead of interrupting the flow of your email.
Adapt to the growing presence of subscribers that utilize dark mode on their OS
Welcome to the Dark Side
Best Practices for Dark Mode
Experiment with interactive elements that can adapt to any email provider
Getting Down with Interactivity
Best Practices for Interactivity
Capture and utilize data to provide a more user centric, tailored experience
Let's Make It Personal
Best Practices for Personalization
Whew! That was a lot to cover!
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