Tight Turn Arounds and Low Bandwidth
A critical component of creating and executing an effective customer engagement strategy is having both the time and resources to bring it to fruition. Believe it or not, this is one of the most common challenges for companies of all sizes.
No matter how large or small, most brands do not have the time or internal reserves to execute a customer engagement plan. Let alone strategize, create, launch and monitor said plan.
As a result, many struggle to connect with their customers. Those that make an attempt, without a plan or resources, often fall short. Deploying poorly timed, sub-par messaging that misses the mark. The best way to overcome this hurdle is to increase your bandwidth and time.
Lack of Niche Skills and Certifications
The marketing landscape is in a state of constant evolution. While many brands have amazing in-house marketing teams, not all have in house customer engagement experts. And here’s the thing, there is nothing wrong with that!
The industry is flooded with so many niche specialties, that there is no way one marketing person or team can have mastery of every skill.
The best thing you can do when something is not really in your wheelhouse, ask for help.
Chances are there is an expert or a team of experts, who can take on your challenges and over come them for you, just an email away.
Disconnected Data Systems
With so many different platforms at our disposal accommodating our vast array of needs, the world is abuzz with talks of integrations and automation. There are a few reasons why many are struggling with integrating their systems and streamlining their processes.
Two of which include utilizing outdated systems as well as, using too many systems/softwares that require outside help for integraion. In both instances, there can be major disconnects. Inevitably leading to increased error rates and decreased success rate.
For example, if you are utilizing a customized CRM system. Specifically one that doesn’t integrate into an email marketing platform, your customer engagement emails can not be automated.
This completely eliminates the possibility to utilized personalization of your emails. It also increases the likely hood of emails going out in error. Not to mention missing out on vital customer contact opportunities.
How can you tackle this issue as quickly and efficiently as possible?
In an ideal world you would update all of your platforms to user friendly systems that seamlessly integrate together. Sadly, it is never that simple. To ensure seamless connection between your marketing and customer base, your best bet is bringing in a third party expert to create an integrated system structure that suits your customer engagement needs.
Inability to Support Global Market
Either way, there is a simple way to curtail a lack of global marketing strategy, before it negatively impacts your organization.
Do your research and collaborate with a partner who is well versed in global marketing and customer engagement strategies. This alignment will ensure management of your global market. Not only that, it will allow your team to educate themselves on your specific global customer base and how best to market to them.
Diminished Brand Loyalty
There are ever growing numbers of millennials and Gen Z entering the current consumer market. It is important to adapting your customer engagement strategies to suite their wants and needs. As a result, you can expect fierce brand loyalty. This means combining offers and a strong social media strategy and presence with rewards and websites that are easy to use.
Customer engagement can present many challenges to variety of brands, large and small. The dynamic current of the global market and constantly connected client base can be difficult to navigate.
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