Theorem

Theorem Launches Creatives on Tap

12.17.09

FOR IMMEDIATE RELEASE THEOREM LAUNCHES CREATIVES ON TAP

Do-it-yourself service enables publishers to monetize their sites 

CHATHAM, NJ – Creatives, online media operations and data services company Theorem, Inc. (www.theoreminc.net) has introduced CreativesOnTap.com (www.creativesontap.com), an online advertising tool that allows advertisers to create display and video ads on Web sites.  Currently, the tool is in a beta-testing phase, during which it is being offered to Web site publishers.

Publishers using CreativesOnTap provide advertisers with creative freedom to design a display, Flash or video ad through the tool’s do-it-yourself technology. CreativesOnTap includes stock sound and images. Advertisers can also upload their own images, video or sound for their ads.  

In addition, publishers are also able to monitor and promote inventory at their discretion, automating the work flow of banner ad creation, targeting inventory and controlling pricing.  “CreativesOnTap is a natural addition to our creative offerings,” said Jay Kulkarni, CEO of Theorem. “The tool streamlines workflow for publishers by giving them the ability to better monetize and manage their online ad inventory and provide their advertisers with an added incentive.

The tool also gives smaller advertisers direct access to premium sites. We are eager to work through this beta stage into our complete offering, which will include additional components for advertisers.”  Some publishers, like Edmunds.com, will be beta testing the tool internally as a way to increase efficiency in creating display advertising on behalf of their clients.

About Theorem Inc.
As the global leader in online media operations and reporting with offices on four continents and over 500 technology and service professionals, Theorem has the expertise and experience to maximize the power of our clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem can help you measure and achieve your marketing goals. Using a combination of scale, expertise and operational maturity we deliver creative services, media operations and reporting to some of the most sophisticated digital marketers in the world. Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and the Middle East. For more information, visit www.theoreminc.net.